School Zone Santa .Com

This morning there was an insert in with my paper

"Young driver safety"

This booklet would be helpful to any teenager that reads it.

"Damian you must read this, and you will learn something and be a better driver."

"Yes mum"
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As I said the booklet will be helpful,if you can get them to read it, and for them to realize that it applies to them.

But more can be done .
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I would like the sponsors involved in producing this booklet to try a bit harder to lobby our leaders to have the advertising code altered, to exclude all advertising in or on all media that emphasizes speed.

There's a ad running now for Saab that shows a speeding car that sounds like a jet fighter and what about the one that shows a city Street scene with helicopters and the usual parking station where by driving this make of car you can WIN THE GAME.

Driving is a game?

But media runs on advertisements, and you mustn't upset the sponsors, there's big money involved

Where's the government leadership, or are there donations involved?

Tobacco ads are banned , so it can be done.

VW still does the right thing with their clever ads and must be selling cars with their responsible approach.(I drive a Ford.)

See Category "Is there corporate responsibility in advertising" and if you like "the P plate crisis" category also.

Note the date when I wrote both what has changed since then?