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The advertising industry has a ?code of standards?. What is it?

I think it is to charge a lot of money to show how to target a market to sell your product, even if the method used is irresponsible.

Another three young people and an unborn child die in a road accident (DT 25 November 2004). A car is torn apart which would indicate speed. What a tragic loss of life and sorrow for their families. To help stop this sort of carnage on our roads, there should be a ban on all car advertising which emphasize speed.

To have a slogan ?there?s no holding back? and to depict a young father speeding down a narrow road with a young child in the back child seat, both with stupid grins on their faces, is totally irresponsible in my view. Then to show this advertisement on television during the rugby league final with a big? P? plate audience, it?s no wonder we have the number of deaths on our roads and all the young drivers and passengers whose lives are ruined through injury in car smashes.

GMH has the slogan ?There?s no holding back?. What does this suggest? To me it does not mean ?to show restraint?

The passengers killed in the above mentioned smash would have had a chance if the driver in that car, HAD held back!
At the funeral of this driver it was said ?He lived his life for a good time, not a long time.?
The precious little unborn baby had no time at all, good or otherwise.

On the radio at the moment there is an advertisement for the new Mitsubishi Colt. A mother is depicted day dreaming at the traffic lights, revving the engine continuously until her young son tells her that the lights have changed[to green] amid the sound of car horns, from presumably cars behind. Above all this, the? voice over? person tells us about the car?s powerful new Maytec engine with the catchphrase, ?engineered to excite?. This tells me to buy this small car because even though, it?s a small car it does have a powerful engine. and the revving at the lights, would that be setting a good example to a young son?

In the advertisement for the new Holden ute, we don?t see the vehicle but from behind a fence with a sign saying ?Private Property? there is smoke from what I assume, tyres and the sound of the roar of a powerful engine. If a young person buys a ute like this and hasn?t got access to ?Private Property? where does he do burnouts to impress his mates? Show a little responsibility GMH and stop the brainwashing of our kids, that cars to own, must be able to exceed all our speed limits in second gear.
Ford isn?t blameless. What is meant by NO BOUNDARIES on their advertising? Are speed limits boundaries? Are double lines boundaries?

There has been a win of sorts.

Reported in the Sunday Telegraph 5 December 2004, this ad for the new Holden ute has been ?pulled? due to ?a number of complaints? to the Advertising Standards Bureau.

A Holden spokeswomen said the ad did not depict speeding and was meant to demonstrate the driving characteristics of the new Holden ute ?in a responsible and entertaining way?.

In the ad for the ute all we see is smoke and hear the roar of the engine from behind a fence. How does that show the ?handling characteristics? of the ute? If she is reported accurately, I can only assume that this spokeswomen could have been promoted into her job after selling used cars in a ?dodgy brothers? car franchise.

She thinks there is nothing wrong with this ad.

Who allows these advertisements with this content to be published and broadcast? responsible adults?

All this sort of advertising would stop if all media (TV, papers and radio) just said NO to all advertisements which emphasize speed and power to sell cars.

The car companies WOULD still advertise but just change content.
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Update
!3/9/05
The car ads are getting better and the "There's no holding back" nonsense has gone as is the "No Boundries".

We've just had naked people buying a new car. Does this mean that there's no money left for clothes after buying this model.

Update 16/11/07

Latest Holden ad goes through the engine power of their cars over the years including the latest model's hp reading and ends with the line

"GO HARD"

What does that imply?